SPERRY

Re-branding a performance line of legendary boat shoes.

Sperry had an iconic position in boating, but its performance footwear had an opportunity to extend the brand beyond tried-and-true heritage into serious racing and high-performance use. We built the line around the conditions the shoes were engineered to handle, combining technical product stories with a more elemental visual language drawn from water, weather, motion, and the sea.

Role: creative direction, art direction, design, writing