NALOXONE
A product demonstration with a human outcome.
Naloxone can save a life with a simple spray, but much of the communication around it focuses on statistics, carrying the product, or simply showing the package. We wanted to make both the action and the human impact immediately clear. The idea combines the spray itself with the person it can save, turning a straightforward product demonstration into something more emotional and memorable.
Role: creative direction, art direction, design, production
TICK AWARENESS
Hiding the warning in plain sight
The challenge was to make tick prevention feel urgent without turning the campaign into another fear-based health warning. We built the idea around tiny ticks used as punctuation within a series of changing headlines. The device demonstrated how easily ticks can be overlooked while reinforcing a simple idea: awareness and a few preventive habits can help people keep enjoying the outdoors.
Role: concept development, art direction, design
ADDICTION STIGMA
Turning stigma into support.
The most powerful way to challenge stigma was to replace assumptions with real human stories. We put Vermonters in recovery at the center of the campaign, alongside the families, friends, doctors, and employers who supported them. Their voices brought honesty and emotional weight to work spanning broadcast, digital, social, and web, helping move the conversation from judgment toward understanding and support.
Role: creative direction, art direction, design
