NORTH FIELD SAVINGS BANK: ART HOP
A bank that supports getting things done means supporting local creativity.
The campaign grew out of BUILDERS. MAKERS. DOERS. a campaign idea we conceived that the bank adopted as an ongoing brand line. For Art Hop, we extended that idea to local artists, using their work, stories, and energy across video, print, and social to position the bank as equally at home supporting major enterprise and the creative community around it.
Role: Creative direction, art direction, writing, design
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