THE PHOENIX

Reframing recovery through exercise and community.

Creating a movement around movement was at the heart of the idea. We built an integrated campaign system around strength, connection, and belonging, spanning identity, event branding, advertising, social, digital, landing pages, guerrilla marketing, and outdoor. Creating an emotional connection was just as important as building in real tactics that could turn that connection into engagement.

Role: creative direction, art direction, design

HATCH AWARD WINNER